Sponsor work

My audience trusts useful technical explanations, not ad reads.

Adjacentnode reaches working IT people, cert students, network engineers, admins, homelab builders, and technical buyers who care about how tools actually fit into their work.

If I cover a product, the audience expects a practical explanation: what it does, who it helps, where it fits, and what tradeoffs come with it.

670K+

total audience

15+

brand integrations

17

selected partner brands

Wishly

managed partnerships

Past and selected partners include Cisco, Meter, Ekahau, ServiceNow, Microsoft, HPE Juniper, and technical infrastructure brands. Updated June 2026.

Wishly handles packages, timelines, fit, and next steps so the conversation stays practical.

Current and selected partners

Technical brands, not random logo filler

These are infrastructure, cloud, Wi-Fi, security, education, and field-tool companies where technical context matters.

Cisco / Cisco Security / Meter / LightMesh / AWS / LinkedIn / WGU / ServiceNow / Megaport / Ekahau / Alta Labs / Microsoft / HPE Juniper / Fluke Networks / NetAlly / Venn / Okta

Where the audience lives

TikTok237.3K+
Instagram252.6K+
Facebook145.6K+
LinkedIn21.6K+
YouTube9.3K+

Rounded figures, updated periodically so the page does not pretend social counts are static.

Audience

Who is actually watching

Mostly people working in IT or trying to get there. Not casual tech fans. People who think about networks because their job, cert path, lab, or next role depends on it.

  • Network engineers and admins
  • IT students and cert learners
  • Help desk and sysadmin professionals
  • IT managers and architects

Primarily US-based, with a younger IT and certification audience across short-form video, community, and practical networking content.

Sponsor fit

Best when the product can survive a practical explanation

Strong fit

Networking vendors, Wi-Fi tooling, observability, cloud and network security, field tools, cert training, home lab gear.

Usually weak

Consumer apps, vague productivity tools, crypto, VPN fear campaigns, creator platforms with no real IT angle.

Best format

Teach the audience first. Put the product inside a real problem, workflow, or decision they already understand.

Campaign formats

What a partnership can look like

No public rate card. This gives sponsors enough context to know whether a call is worth having.

  • Sponsored short-form explainer
  • Product education video
  • Technical demo walkthrough
  • Newsletter or LinkedIn support
  • Event-aware creator campaign

Example campaign

  • 1 short-form explainer built around a real networking problem
  • 1 LinkedIn support post for the technical buyer context
  • 1 newsletter mention when the topic fits the audience
  • Optional technical demo walkthrough for tools that need depth

The exact mix depends on the product, topic fit, timeline, and whether the audience needs a quick explainer or deeper technical context.

How it plays

Mini case studies

Ekahau

Wi-Fi design and troubleshooting fit naturally because the audience already deals with coverage, interference, surveys, and broken client behavior.

Meter

Infrastructure education works when the content explains the networking problem first, then shows where the product belongs without turning into a pitch.

How it works

All partnerships go through Wishly Group

My sponsorships and brand deals are managed by Wishly Group. They handle packages, contracts, and coordination. If you want to work together, start there.

Contact Wishly Group

Standards

I turn down deals for products I wouldn't actually use or recommend. That means VPNs with sketchy privacy claims, anything crypto or MLM adjacent, and anything where the pitch to my audience would feel dishonest. Audience trust matters more than any single sponsorship. If your product is genuinely useful for IT people and can handle a practical explanation, we'll get along fine.

Let's talk

Tell Wishly what your product does, who you're trying to reach, and the rough timeline. They handle the rest.